For SweetWater Brewing Company’s upcoming Brew Your Cask Off event, I developed an original design concept celebrating the experimental, collaborative spirit of the event. I created the illustration by hand in Procreate, building the artwork around an oversized cask filled with brewing ingredients and small characters interacting with the scene. The final design combines SweetWater’s playful personality with a hand-drawn, slightly vintage aesthetic and was adapted across multiple promotional formats for the event.