While working with SweetWater Brewing Company, I designed a collection of 18 merchandise concepts exploring how the brand could extend across apparel and accessories. Each piece is designed to feel distinct while staying connected to SweetWater’s established visual identity. I explored different applications of the brand’s logos, typography, color palette, and personality to create merchandise that felt authentic to SweetWater while still feeling fresh and wearable. The final concepts were presented to the brand manager for consideration and potential production.